Sports marketing
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HOF Preview: Brandt finally joins Landry, Schramm in Canton
DALLAS (AP) — Gil Brandt is finally going into the Pro Football Hall of Fame, nearly three decades after Tom Landry and Tex Schramm were enshrined a year apart for their roles in the rise…
3 weeks ago -
Delle Donne teams up with PETA in ad campaign
LAS VEGAS (AP) — Elena Delle Donne has always been a dog lover. Now, the WNBA All-Star captain has partnered with PETA to raise awareness on adopting shelter dogs in an ad campaign. “My wife…
3 weeks ago -
Secret brand deodorant donates $529,000 to US women’s soccer
NEW YORK (AP) — Procter & Gamble, a sponsor of the U.S. Women’s National Soccer Team, is now supporting its members’ fight for equal pay. The company, which supports U.S. soccer through its Secret deodorant…
1 month ago -
Baseball union says poor job done of marketing Mookie Betts
CLEVELAND (AP) — Baseball players’ union head Tony Clark says a poor job has been done of marketing Boston Red Sox outfielder Mookie Betts, the reigning AL MVP. “Mookie should be a household name,” Clark…
1 month ago -
MMA great Ken Shamrock starts bare-knuckle boxing promotion
LOS ANGELES (AP) — Mixed martial arts great Ken Shamrock is jumping into bare-knuckle boxing promotion. Shamrock is starting a promotional company in the growing combat sport, he announced Tuesday. Valor Bare Knuckle will hold…
1 month ago -
Women’s league seeks more fans, sponsors after US title
Megan Rapinoe, the lavender-haired icon of women’s soccer, maintains that green is the key to her sport’s sustainability. “For me, it’s about the Benjis,” she said. Women’s soccer engages the U.S. every four years, then…
1 month ago -
Kaepernick stirs new controversy for Nike
NEW YORK (AP) — Nike’s sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick. So, the shoemaker deferred to its star endorser when he raised concerns…
2 months ago -
Former Microsoft employee gets 2 years for embezzlement
SEATTLE (AP) — A former Microsoft sports marketing director has been sentenced to more than two years in prison after admitting he tried to embezzle $1.5 million — including $240,000 worth of Super Bowl tickets.…
2 months ago -
One Championship plans 80 shows, big roster expansion in ’20
One Championship plans to stage about 80 martial arts shows in 2020, and the MMA promotion will roughly double its roster of fighters to do it. One CEO Chatri Sityodtong revealed his latest plans for…
2 months ago -
Zion sues marketing company, alleging state law violation
RALEIGH, N.C. (AP) — Former Duke star Zion Williamson is suing to terminate his contract with a sports marketing company, saying the agency violated the state’s sports agent law. A lawsuit filed Thursday in U.S.…
2 months ago