Sports marketing
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WNBA rebrands with new logo, eyes next generation of fans
NEW YORK (AP) — The WNBA’s logo is getting a new look and the league is resetting its brand for the upcoming season. The league unveiled its plans Monday, intent on embracing the optimism of…
2 weeks ago -
Jets latest NFL team to tackle meticulous rebranding process
NEW YORK (AP) — New colors, a tweaked logo, flashy uniforms and fired-up fans and players. The New York Jets are the latest NFL franchise to switch up their playbooks and call for a major…
2 weeks ago -
Chief Wahoo protest will go on despite removal from jerseys
CLEVELAND (AP) — Opponents of the Cleveland Indians’ Chief Wahoo logo are planning to demonstrate before the club’s home opener even though team has dropped the mascot from their caps and jerseys. Organizers of the…
4 weeks ago -
Papa John’s scores Shaq to help revive its image
NEW YORK (AP) — Papa John’s is getting “Shaq-ified.” The pizza chain said Friday that basketball Hall of Famer Shaquille O’Neal will be its new pitchman, appearing in TV commercials and promoting Papa John’s in…
4 weeks ago -
Marketing group fined $1 million in FIFA corruption case
NEW YORK (AP) — A judge ordered a sports marketing group on Monday to pay a total of $1 million in fines in the FIFA soccer scandal. U.S. District Judge Pamela Chen fined Traffic Sports…
1 month ago -
Alliance seeks and finds new partners in commercial world
It’s too early to tell what impact the Alliance of American Football will have on the sport itself. After all, this is its fourth weekend of games. Away from the field, with an infusion of…
2 months ago -
Ballpark mustard maker drops Indians’ Chief Wahoo logo
CLEVELAND (AP) — The maker of Cleveland’s ballpark mustard is removing the Chief Wahoo logo from its branding and packaging to maintain longstanding ties with the Cleveland Indians baseball team. Cleveland.com reports the Indians have…
2 months ago -
MLB’s 150th anniversary logo features silhouetted batter
NEW YORK (AP) — Major League Baseball’s 150th anniversary logo features the silhouetted batter created for the 1969 celebration of the first professional baseball team. MLB released the design Tuesday. Players, managers and coaches will…
2 months ago -
NBA All-Stars: Who is wearing what shoe brands this weekend
CHARLOTTE, N.C. (AP) — NBA players will breakout special shoes this weekend during the All-Star game. Here a list of who will be wearing what: NIKE Giannis Antetokounmpo, Karl-Anthony Towns, Bradley Beal, Anthony Davis, Kevin…
2 months ago -
The Latest: Zuerlein, Gurley, Countess ready for Super Bowl
ATLANTA (AP) — The Latest on Super Bowl 53 (all times EST): 6 p.m. Rams kicker Greg Zuerlein and defensive back Blake Countess returned to full participation when Los Angeles held its final practice before…
3 months ago